Great fishing on both coasts of Africa—the Atlantic Ocean and the Indian Ocean


S  O  U  T  H E  R  N   C  A  L  I  F  O  R  N  I  A    C  H  A  P  T  E  R

AFRICA—54 Nations. Each With Hundreds of Destinations

ATA overall, and SoCalATA specifically provide representation to all the African Union member nations—we do not specialize in any one area, but provide educational backing to the entire Continent—that means over 54 nations, each with an international airport and much history and things to see and sell.


Some destinations are more developed, in terms of tourism infrastructure than others, however each is a destination that as an ATA member you will get to know and be able to present, sell, as well as book.


Just to provide a comparison—Africa is three times the size of the United States, speaks over 1000 languages and has over one billion people—many of whom are now moving into the middle class  and are starting to create their own domestic and inter-continental tourism.  This is what is precipitating the vast investments entering Africa—from new hotels, roads, new airlines and in general great improvements to the tourism infrastructure. 


Those are the areas you will learn about as an active ATA member.


Then there are the tourist features of each of the 54 AU nations — from great fishing, some say, the best fresh water and ocean fishing in the world—to mountain climbing, water rafting, adventure and of course safaris and wildlife watching.  Birders will be overwhelmed, as will butterfly buffs.


Royalties and the Royals exist all over Africa—and in most cases these are functioning Kingdoms— bringing alive the stupendous history of Africa—not to bypass the WW I and the WW II memorials and Africa’s involvement in the contemporary world.


And then there is the art—just as Picasso and Braque in 1902 visiting the first- ever exhibit of West African masks and art in Paris - their expression of what art can be changed the art world—that still exits, with an addition of great developments in contemporary art and of course serious collecting. This includes all the arts—including the traditional and modern dance and music


ATA and SoCalATA also place great importance on the U.S. African Diaspora and have programs to service the many ethnic communities and their travel needs. In California there is great representation of Ethiopians (Los Angeles has Little Ethiopia neighborhood), Nigerians, South Africans, Ghanaians and all others.

South Sudan



The African Development Bank (AfDB) in collaboration with New York University-Africa House, and ATA has developed the Africa tourism data portal, dedicated to providing professionals with access to tourism-related data from a range of international and Africa sources.


This portal is part of the AfDB’s Africa Information Highway Initiative aimed at improving data collection, manage-ment and dissemina-tion of  Africa tourism data.